Wednesday, 17 October 2012

Mercedes-Benz Fashion Week, Australia 2013

This morning, MBFWA organisers ended the months of speculation surrounding the venue and dates of the much anticipated 2013 MBFWA. 

IMG Fashion has confirmed that MBFWA will be brought forward to April 8-12, 2013. This decision has been made after months of consultation and deliberation with designers, media, agents, buyers and trade groups to ensure there are fewer clashes with the international buying season, which saw Josh Goot and Dion Lee cancel their respective shows at this year's MBFWA. 

It has also been confirmed, that after 10 major venues were researched, the 2013 MBFWA will be held at Carriageworks (the former Eveleigh rail yards) in Sydney. The move ensures that the boutique showcase, Premiere will also run for the duration of MBFWA. 

I seriously believe that 2013's MBFWA will be the biggest and best we've seen. Carriageworks is such a terrific venue, and the earlier timing will ensure that all talent can be involved. The move will also allow for enhanced social media and live streaming options, which we all know in this day and age is imperative, and would make my job a hell of a lot easier :)

I am SO excited... Bring on April 2013 I say!!

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