Spotted...

Miranda Kerr at Sydney City's David Jones this morning to announce the addition of 60 Australian and international designers that are to be added to it's department stores offering.

The David Jones ambassador was looking red-hot in a form fitting, lace Lover dress... one of the latest Aussie additions to the DJs shelves!

Was. Is. Always. David Jones

Australia's retail giant, David Jones has announced plans to add an extra 60 brands into its stores in an effort to boost sales. At the beginning of this month, David Jones reported record lapse in sales and cut its profit forecast by 20% for the second half of this year. 

International designers such as Lanvin, Dries Van Noten, Hugo Boss Women, Hackett London, Gucci jewellery, YSL jewellery, Victoria Beckham, Lucy in Disguise by Lilly Allen and Kardashian Kollection are all said to be hitting the shelves. As well as local talents like Carl Kapp, Therese Rawsthorne, Lover and Bassike. 

The revamp has been planned to coincide with DJs' Spring/Summer launch on August 3, which will also mark the return of the David Jones Ambassador, Miranda Kerr.

I am so excited about these plans! I love that they're making room for some of my Aussie favourites! I feel the key to keeping the Australian fashion industry alive is innovation, constantly finding ways for consumers to get excited and celebrating all facets of the industry!

Ksubi Mention in US Elle August Issue

I invested in all the current issues of the US fashion magazines to avoid boredom whilst flying domestically between LA and NY. I was so excited to see Joe Zee (creative director at Elle) mention Ksubi in his monthly column in the magazine. The column focused on denim, and how to incorporate it into outfits for a range of occasions. Zee suggested Ksubi cutoffs for "after-hours clubbing"... this outfit is so dope!

LOVE this look!

Kourtney Kardashian has been spotted numerous times rocking Bec & Bridge looks. My favourite of these looks has to be the short suits. She was first seen in NYC visiting Vera Wang in a pale blue Bec & Bridge suit, with killer lace up Louboutins and then seen in a black version in San Francisco, with gold detailing on the lapel and waist band.

I think this look is super chic and fun... paired with fab heels and a great bag (like the orange Birkin... droooools) the short suit is fool proof!

New York and Los Angeles!

Tomorrow I am off to New York and Los Angeles until the end of the month. I am so excited! While I'm in New York I am doing an internship at a fashion PR company, so I hope I come back with new skills and knowledge to help grow The Fashion Patriot!

While I'm away I hope to come up with some fun posts about Australian fashion in America. Most of the clothes I've packed are by the likes of Sass & Bide, Lucette, Nicola Finetti, Nina Maya, Alphaville and Ksubi. I will try my best to rep Aussie talent wherever I go :)

So even though I am going away, be sure to continually check in, because I will definitely update (even if it is only sporadically) while I'm gone. Also, Laura will also be back for some guest blogging, she will no doubt have some insightful things to share!

I will keep you all posted on my NY/LA adventures on a day-to-day basis on Twitter... So be sure to follow @fashionpatriots!

xx

Ksubi Kolors

A very cool viral video from the Ksubi team, promoting their latest line of colour denim. Shot near Sydney's International Airport, the 3 minute clip features Bambi Northwood-Blythe, who just happens to be Dan Single's (co-founder of Ksubi) girlfriend!

Spotted....

This pair has to be the most unlikely of couples... 26-year old Delta Goodrem was spotted at the theatre to see Les Miserables with her 18-year old boyfriend, Nick Jonas. The Aussie singer wore a Rachel Gilbert dress. I may not agree with choice in dating an 18 year old... But I definitely agree with that outfit choice.